Ladies love Neutrogena products for the simple fact that they’re totally hypoallergenic, and most often contain ingredients to improve the state of your skin– even when it’s not a skincare product in question. The story goes on for this innovative eyeliner– it’s a soft solid, which makes it easy to apply, easy to blend, and easy to keep maintained. I’ve been using mine for about a week, and I’ve never felt better about the appearance of my liner. I especially love the smudge stick on the opposite end– the soft, angled plastic is the perfect tool for fading out eyeliner to create that sexy shadow look.

Try it in cosmic black, twilight blue, spiced chocolate, brushed pewter, or plum drop.